FORD PRO STRENGTHENS ITS DUAL LEADERSHIP IN THE EUROPEAN MARKET BY WINNING THE “INTERNATIONAL VAN OF THE YEAR” AND “INTERNATIONAL PICK-UP OF THE YEAR” AWARDS WITH THE NEW TRANSIT CUSTOM AND RANGER, RESPECTIVELY
Ford Pro has earned double honours, claiming the 2024 International Van of the Year (IVOTY) and 2024 International Pick-up Award (IPUA) awards, for its all-new Transit Custom, van and all-new Ranger pickup. Ford Pro has now won the IVOTY and IPUA awards in the same year on three occasions – more than any other manufacturer – following double wins in 2013 and 2020.
The awards were presented during a special ceremony at the Solutrans commercial vehicle show in Lyon, France, and further validate Ford Pro’s position as a leader in the European commercial vehicle market.
Collecting the awards on behalf of Ford Pro, Tim Slatter, vice president of Product Programs, Ford, said: «This is a pride point for our Ford teams across the globe who strive to deliver quality-driven products for our customers. We are delighted that the jury has recognized the strength of our newest commercial vehicles, built with the purpose of supporting customers’ business needs across all vocations».
Transit Custom takes IVOTY title
An expert jury of 25 commercial vehicle journalists voted Ford Pro’s all-new Transit Custom the winner of IVOTY 2024. The new generation of Ford Pro’s segment-leading van went on sale across Europe earlier this year, offering the widest choice of variants ever and introducing unique, digital and customer-led features.
Hans Schep, general manager, Ford Pro Europe, said: «We are very proud that the IVOTY jury has bestowed this prestigious award on the all-new Transit Custom. As the leading one-tonne van of choice for European customers, the all-new Transit Custom has been designed and engineered to meet their wide-ranging needs.
«Along with our award-winning diesel, customers will soon also have the choice of electric and PHEV versions too. Every model is packed with innovation and superfast connectivity to Ford Pro’s uptime, charging and productivity software ecosystem to help our customers’ businesses thrive».
Jarlath Sweeney, chair, International Van of the Year, said: «Well, it’s a ‘High Five’ for the Ford Transit on winning the International Van of the Year Award 2024. This is the fifth occasion that the Ford Transit has won IVOTY, first in 2001 and 2007 with the then all-encompassing model.
«Soon after its launch, the new generation standalone one-tonne variant — the Transit Custom — secured the title in 2013, and in 2020 and now for 2024. Congratulations to all involved for this significant achievement».
Transit Custom was Europe’s top-selling one-tonne van last year as well as the UK’s bestselling vehicle overall for 2021 and 2022. The all-new model is produced at Ford Otosan’s state-of-the-art Yeniköy Assembly Plant in Türkiye.
Ranger brings home coveted pick-up award
After arduous on- and off-road testing by the IPUA jury in Greece earlier this year, the Ford Ranger has picked up the IPUA crown for the third time — establishing a new record.
Ranger is Ford’s most global product; developed by designers and engineers in Ford’s Australian engineering centre, built in 6 Ford factories across 4 continents, and loved by customers in Europe. Ranger has been the region’s top-selling pickup for the last 8 years, and accounts for almost half of all pickup sales in Europe.
The all-new model’s off-road ability, refined on-road performance and unprecedented level of connectivity and technology make it popular with business and private users alike. Ford Pro recently announced the Ranger PHEV — Europe’s first PHEV Pick-up — combining electric driving capability with Ranger’s work-ready versatility.
Ranger was judged the winner by a jury of expert journalists from Europe and also from South Africa, home to Ford’s Silverton plant where Ranger is built for customers in Europe.
Hans Schep said: «We are delighted that the Ford Ranger has been recognised by the IPUA jury for the third time, which is testament to its enduring appeal as Europe’s favourite pick-up for the past 8 years. The new Ford Ranger has the most comprehensive series choice yet, offering customers the on-road refinement and off-road capability to suit work days and weekends. It’s built ready for work and play».
Jarlath Sweeney, chair, International Pick-up Award jury, said: «Ford has now scored a hat-trick in securing 3 International Pick-up Awards with its best-selling Ranger. This seventh running of the IPUA sees the sixth generation Ranger adding to the titles won in 2013 and 2020. Congratulations to the global Ford development team on creating this exceptional vehicle».