STILL IN THE PROCESS OF RELAUNCHING THE BRAND, LANCIA PRESENTS THE NEW YPSILON
«With New Lancia Ypsilon, the first car of the new era of the brand, we are relaunching, starting again from Italy. Its design is inspired by the brand glorious past, now reinterpreted in a modern way.
«The model represents the ultimate expression of onboard comfort and design, featured by category-leading technology and connectivity yet always simple and intuitive, in perfect Lancia style. This result was also achieved thanks to the collaboration with Cassina, that together with our Centro Stile in Turin designed a true living room, inspired by the welcoming Italian homes», afirmou Luca Napolitano, CEO da Lancia.
New Lancia Ypsilon Edizione Limitata Cassina
New Lancia Ypsilon Edizione Limitata Cassina — available in Italy in 1906 certified and numbered units as a tribute to the year Lancia was founded — cements the bond between two outstanding brands in their respective sectors: automotive and interior design.
It represents the next steps in a journey that began with the interiors of the Lancia Pu+Ra HPE concept car: the two brands are linked by shared values such as a vocation for research and innovation, respect for their past and tradition, as well as attention to environmental issues.
Combining tradition and innovation in line with the brand’s pure and radical design language, new Lancia Ypsilon Edizione Limitata Cassina is the first car inspired by the world of Italian furnishings. It epitomizes design, comfort, and onboard well-being.
The model reflects the utmost attention to every stylistic detail, from the selection of the materials to the choice of colors: blue is used as the iconic hue of Lancia tradition, appearing both inside the car and out.
A soft blue velvet in 100% recycled yarn envelops the seats with “cannelloni” pattern and double stitching, with the same color echoed in the accents on the door panels and dashboard creating an elegant and coordinated interior space.
Lancia blue also features in the model’s unique, elegant, and contemporary bodywork: it blends in with the black of the alloy wheels and their dark dressing, resulting in a refined and uniform visual impact, with no chrome plating.
Another of the greatest hallmarks of the new Lancia Ypsilon Edizione Limitata Cassina is the Cassina multifunctional “tavolino”, a new design element made of bio-based plastic that emphasizes the brand’s manufacturing experience.
It is the first “tavolino” seen inside a car, used by Lancia to create a welcoming and hospitable space in line with its historical values. The passenger compartment therefore becomes an authentic “living room”, to guarantee the comfort typical of Italian homes: a harmonious and elegant space.
The Italian spirit, comfort and reinterpretation of tradition are among the values that have guided the two brands in this journey of collaboration, where reinterpretation of tradition means redesigning the Lancia tradition using innovative recycled and recyclable materials, as in the main components in the recreation of a “living room”.
One example is the new use of a historic and iconic material such as “Panno” Lancia, now given a new identity through a contemporary material: velvet, used in the seats and their backrests with a “cannelloni” pattern. The rest of the structure is made of recycled PVC. Electric, massaging, and heated seats make them veritable armchairs to maximize in-car well-being, also ensured by the great acoustic comfort.
Powered by a electric motor, the model offers a range of up to 403 km in the WLTP combined cycle, with fast charging to increase the car’s battery level from 20 to 80% in just 24 minutes, or enough for 100 km in 10 minutes.
The New Lancia Ypsilon is supported by Free2move Charge, a complete and integrated 360° ecosystem that aims to provide uninterrupted car charging and energy management, to fulfill all customer requirements at home or on the road.
The New Lancia Ypsilon reinterprets with a modern twist the historic front grille, now revisited using three rays of light. It also highlights the Lancia lettering on all future models, the iconic round LED taillights — inspired by the legendary Lancia Stratos, the innovative S.A.L.A. (Sound Air Light Augmentation) infotainment system, a pillar of Lancia’s effortless technology, together with Level 2 autonomous driving, to travel out of town more safely and with a simplified in-car experience.
The New Lancia Ypsilon is a smart city car. The parking assistance system makes the car easier to drive and maneuver in the city, courtesy of cameras and front and rear sensors that facilitate parking. The two 10.25” screens (instrument cluster and digital radio) clearly display driver information and can be customized in terms of both layout and colors.
The tech specs are completed by the keyless entry and start system and, for those who can’t tear themselves away from their personal device, a wireless phone charger and Bluetooth Android Auto/Apple CarPlay.
The New Lancia Ypsilon represents the first step in the Renaissance of the brand, whose clear and ambitious electrification strategy is proceeding in line with the Stellantis “Dare Forward” strategic plan.