CONTINENTAL ULTRACONTACT NXT TIRE WINS INTERNATIONAL DESIGN AWARD 2023, WITH THE “GOLD” AWARD IN THE “AUTOMOTIVE & TRANSPORT/CARS ACCESSORIES” CATEGORY FOR ITS SPECIAL SIDEWALL DESIGN
The jury of the International Design Awards (IDA) has awarded the UltraContact NXT the “Gold” award in the “Automotive & Transport / Cars Accessories” category for its special sidewall design. With up to 65% renewable, recycled and ISCC Plus mass balance-certified materials, the UltraContact NXT is Continental’s most sustainable production tire to date.
UltraContact NXT — Source: Continental
«Our design vision was to visually represent the sustainable mission of the tire. To achieve this, we used 3D and depth effects to design a leaf as a symbol of the tire’s forward-looking message. This is the first time we have achieved this perspective effect», says Stefan Rittweger, the designer behind the tire.
But even in the design of the UltraContact NXT, form followed function: «The design of the tread is not only technically optimized, but also supports confidence in the product through its character. Design details such as the soft shape of the cross-cuts and the edges of the tread blocks support excellent abrasion behavior, among other things. Design and technology are perfectly coordinated».
UltraContact NXT — Source: Continental
Focus on sustainability, safety and top performance
The new summer tire from Continental combines a high proportion of renewable, recycled and mass balance-certified materials with maximum safety and performance. All available dimensions achieve the best rating in the UE (“A”) in the areas of rolling resistance, wet braking and exterior noise.
Continental is working tirelessly to advance innovative technologies and sustainable products and services throughout its entire value chain, from sourcing sustainable materials to recycling end-of-life tires. By 2030, the premium tire manufacturer aims to use more than 40% renewable and recycled content in its tires.
International Design Award — Source: Continental
The UltraContact NXT is an important step to fulfill these ambitious sustainability goals and to become the most progressive tire manufacturer, as laid out in its Vision 2030 strategy program.
The International Design Awards (IDA) have been presented annually since 2007 to recognize, celebrate and promote exceptional design visionaries and discover up-and-coming talents in the fields of architecture, interior design, product, graphic and fashion design worldwide.
The jury, consisting of leading experts in the fields of architecture, fashion, interior design, product- and graphic design, evaluates each work according to strict criteria such as innovation, aesthetics, functionality and ecological compatibility. In 2023 alone, the jury evaluated thousands of submissions from almost 80 countries.